Whether you're looking for talent management coaching, business mentorship, or tour production guidance, I'm here to support you on your path to professional success in the entertainment industry.
Welcome to my world of international music industry leadership
Sonali Singh is a distinguished producer, talent agent and business manager, best known for her work with superstar Diljit Dosanjh. With over 16 years in the Hindi and Punjabi film and music industries, she is a prominent figure in entertainment, specializing in record label management, music releases, marketing, talent management, content distribution, and PR.
In 2024, Sonali received Billboard’s Global Manager of the Year award, recognizing her outstanding impact on the global music scene.
Sonali has also excelled in live concert production, overseeing tours in India and internationally. Notably, as Tour Producer of the Dil-Luminati concert in Vancouver, she led the largest Punjabi concert outside India and a sold-out 11-show UK and Europe tour. The India leg became the biggest live concert tour in Indian history.
Holding an MBA and a strong A&R background, Sonali is a self-made leader known for her authenticity, adaptability, and innovation, firmly establishing her as a trailblazer in global entertainment.
Know More Know MoreLife in Moments
A glimpse into the beauty of mindful living and the moments that inspire us
Talent Management Course
Learn to be a Talent Manager / Tour Manager
Business Entrepreneurship
Build and scale your business with authentic leadership and strategic vision.
Tour Production
Professional tour management and production services for artists and performers.
Industry Mentorship
One-on-one guidance for navigating the entertainment and talent management industry.
Your Journey to Clarity, Confidence & Growth
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Clarity & Purpose
Discover your unique strengths and align your career or creative path with your core values and true purpose. Together, we bring focus and vision to your ambitions.
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Practical Strategies
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Actionable steps to grow your confidence, develop leadership, and overcome challenges in real-world scenarios.
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Personalized support and accountability to help you turn insights into lasting results.
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Wellbeing & Balance
Create a harmonious balance between professional ambition and personal fulfillment—nourishing both your outer success and inner peace.
Daily Affirmations
Gentle reminders to carry with you throughout your day, fostering mindfulness and inner peace
Listen, Reflect, Transform
Join me each week as we explore the depths of mindful living, wellness wisdom, and the art of creating an authentic life. Together, we'll navigate the journey of self-discovery and learn to embrace each moment with grace and intention.
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The Philosophy of Self-Improvement
There are thousands of books, podcasts, and social media posts about how to be more productive, strengthen your relationships, find your purpose, and be your all-around best self. And there are legions of programs and seminars out there designed to help you improve your life. All together, self-help represents a multi-billion dollar industry.
51:50Listen Now -
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Change Your Perception Of Anxiety
Transform the way you understand and experience anxiety
17:33Listen Now
Never Miss an Episode
Subscribe to my podcast to get notified when new episodes are released. Join our community of mindful listeners on this beautiful journey together.
Subscribe to PodcastTransforming Lives Through Authentic Leadership
At the heart of my work lies a commitment to empower individuals to lead with authenticity, creativity, and courage. Whether you’re an artist, entrepreneur, or seeker, my mission is to help you break barriers and step into your highest self—professionally and personally.
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Personalised mentoring to nurture your unique talents
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Actionable strategies for sustainable success and wellbeing
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A supportive space rooted in values of love, truth & authenticity
25+
Years of Industry Experience
120+
Artists & Teams Mentored
30+
Countries Toured
98%
Client Satisfaction Rate
Trusted by Artists & Entrepreneurs Across India
From aspiring talent managers to established performers, my journey has been shaped by the stories and success of those I've had the privilege to mentor and collaborate with.
Working with Sonali Ma’am was a turning point in my music career. Her knowledge and encouragement helped me believe in myself and navigate the global stage with confidence.
I joined Sonali’s mentorship programme after struggling to get noticed. Today, I am managing two indie bands and loving every moment. She makes everything so practical and inspiring!
The tour production by Sonali Singh was seamless and professional. Every detail was taken care of, and the artists felt completely at ease. Highly recommended!
Sonali’s workshops changed my perspective on business and leadership. Her approach is very real and rooted in Indian values but with a global mindset. Thank you, Sonali!
Inspiring Journeys in Spirituality & Living
Explore Sonali’s acclaimed works on self-discovery, mindfulness, and authentic living. Each book offers wisdom and guidance to help you find peace, purpose, and light on your own path.
Surrender Is My Superpower
A heartfelt guide to embracing vulnerability and finding strength through surrender, unlocking peace and empowerment in daily life.
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Mindful Living Blog
WWeekly reflections on wellness, surrender, and authentic living. Join me as I share insights from my journey of mindful transformation.
The Art of Surrendering Control
Discovering peace through letting go and trusting life's natural flow.
Mindful Morning Rituals and Reflections
Simple practices to start your day with intention and presence.
Finding Strength in Vulnerability
How embracing our authentic selves becomes our greatest power.
Questions? Look Here.
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What does a talent manager do in the music industry?
A talent manager guides an artist's career, helps make strategic decisions, builds connections, negotiates deals, and supports overall growth. They act as a bridge between artists and opportunities, handling everything from branding to tour planning.
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How can I join your Talent Management Course?
You can apply for the Talent Management Course directly through the website or contact me via the contact page. Once you fill in your details, my team will guide you through the next steps, including eligibility and batch schedules.
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I’m an aspiring tour producer. How can your mentorship help me?
My mentorship focuses on real-world skills, industry connections, and developing leadership qualities. I offer one-on-one guidance, share my network, and help you build confidence to manage tours and artists in India and internationally.
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Are your courses and services available online?
Yes! Most courses, workshops, and mentoring sessions are offered online to support aspiring managers, entrepreneurs, and artists across India and abroad.
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Do you offer career advice for freshers in the music industry?
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Absolutely! I regularly work with college students, new graduates, and anyone looking to enter music, events, or entertainment management.
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Through seminars and mentorship, I help you identify your strengths, improve your profile, and understand how to approach the Indian and global markets.
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If you have a specific question, feel free to contact me directly for guidance!
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